Public Sector Marketing Institute

​Professional Diploma
in Social Media for Government & 
Public Sector

Social media for government and public sector requires a specific set of skills as your core objective is to build public trust and promote citizen engagement.


In a world where the citizen voice has never been stronger, public officials need to show up online with confidence and be entirely competent. This practical course is designed and delivered by public sector marketing author and practitioner Joanne Sweeney.


Our course provides you with the opportunity to gain an industry-standard qualification applicable to your day job and a learning environment to suit your lifestyle.

The public expect you to communicate with them via social media. But are you equipped to communicate with them across all social networks?

Course Details

  • Time Investment: 30 hours

  • Pricing: USD $1700 | EUR €1500UK £1350

    Secure your place by registering your interest below.

  • Assignment

    Module tasks will contribute to your final assignment which will be a social media strategy for your organisation or an individual campaign.

  • Learning Hub

    Students have access to the learning hub for 12 months from date of enrolment. Access valuable social media resources to use on the job for a full year.

Course Accreditation

This course is accredited by the CPD Standards Office in London and recognised in 22 countries worldwide.

Accredited CPD Activity Badge

Upon successful completion of the Professional Diploma in Social Media for Government & Public Sector course modules and assignment, you will become a Certified Digital Marketing Specialist of the Public Sector Marketing Institute (PSMI). The PSMI is globally recognised as the leader in digital marketing topics for government and public sector with courses designed and developed by practising digital marketing professionals and subject matter experts in local, national and international government, politics, public affairs and public policy. 

Learning Outcomes

  • Social media strategy

    On completion of this course students will have a social media strategy for their organisation or a specific campaign

  • Communications objectives

    How social media can support your organisation to meet core communications objectives

  • Tactics and best practice

    Social media best practice in a world post COVID-19 and social media tactics to engage citizens and build trust

  • Developing content

    Developing content and maximising all content formats to increase engagement rates

  • Understanding data and insights

    Understanding social media data for actionable insights

Course Objectives

  • Social Media Upskilling

    To equip those working in government, public sector with the skills and competencies to oversee, manage and deliver successful social media outcomes.

  • Build Trust and Citizen Engagement

    The central premise of the course will be to build public trust and citizen engagement through social media channels.

  • Learn Best Practice Tactics

    The course will focus on current social media best practice strategies and tactics which are applicable to public interest messaging.

  • Develop Digital Communications Capacity

    Scale your digital communications with a solid social media strategy and implementation plan. Empower your staff with highly transferrable skills which will increase the digital capacity within your organisation. 


Social media audit & strategy for Government and public sector

Content planning & public interest messaging



Maximising Facebook as the core public-facing social network

Facebook advertising for public awareness campaigns


Instagram for public figures and public engagement 


Twitter for digital PR


Social and live video for PR, reputation management and public engagement

LinkedIn for personal and corporate brand building 


The role of Snapchat & TikTok in public interest messaging

YouTube for niche content and SEO


Governance and social media policies

Your social media success barometer

Who is this course aimed at?

This course is aimed at professionals working in all areas of government and public sector whose role involves some element of social media communications. It is also aimed at professionals who have career progression in mind.

European Institutions

Health Service

Education Bodies

Economic Development Agencies

Tourism Bodies

Government Departments

Local Authorities

Non-Commercial State Agencies

Politicians & Political Advisors

Transport Agencies

Political Staff

Emergency Responders

Policing Staff


Secure your place now



Would you like to request more details about this course? Simply drop us an email.

Course Structure

  • Modules will be delivered in 2 hour online segments accessible via our learning hub

  • Supplementary resources such as templates and how-to videos and organisational policies will be provided in the learning hub

  • Public sector and government case studies are provided in each module

  • A final social media assignment relevant to your organisation will be completed

  • A virtual graduation and presentation of certificates takes place following grading of assignments

  • Students have access to the course trainer in between modules for support with tasks and the overall assignment  

  • Guest lectures from public sector pros globally demonstrating best practice 

NOTE: All content and conversations will be treated in the strictest confidence and confidential and proprietary information will not be shared with third parties beyond the training organisation.

What Public Sector Pros Say

Joanne’s engaging manner and breezy approach is underpinned by a detailed knowledge of her subject and informative case studies and Best Practice examples. The course sets social media within the context of wider strategic, organisational goals, performance measures and engagement tactics. It has provided an inspirational set of ideas and suggestions for developing our digital profile.


David, Community Council Clerk, Wales

Having no Social Media background should not stop you from participating in this course, I now have so much more knowledge and insight into was is required to fulfil my role within the organisation.


Jackie, Health Service Executive, Ireland

Having recently taken up a new post in my organisation and being given the mighty task of running our current Twitter account and updating our social media strategy with other platforms, the Diploma has opened my eyes to how vital it is that we stop shying away from social media and embrace it as the way forward in sharing our message and engaging with the public.


Michelle, Counter Fraud Specialist, NHS Scotland

I’m really enjoying the Professional Diploma in Social Media for Government and Public Sector. The course gives fascinating insights into public sector communication and the benefits of social media. The live call is an excellent opportunity to network and learn from the challenges facing other public sector organisations.


– Liam, Citizens Information Board, Ireland​

How to get in touch

Call us

+353 (0) 87 6237373

Email us

Public Sector Marketing Institute